However, there is no advertising quite like the power of word of mouth. That is why we are offering a £20 referral award for any lead that results in a sale of £195 or more. So, who do you know that needs a website? Simply contact us and include your name and details and the details of the person or company you are referring. If a sale concludes, we will arrange to pay you your £20.

With 2011 behind us, many business owners will now be considering their strategies for 2012.  A well-developed and effective website that attracts targeted search traffic could be the key to improving competitiveness in the New Year.  Web Page Today can design a modern search engine friendly 3-page website from as little as £195.

We specialise in Web Design & Management in the Edinburgh & West Lothian areas and can assist small businesses in building their online presence through a website and social media integration.  We look forward to new challenges in 2012 and hope to satisfy the needs of many clients.

We also designed the new NDWA (Scotland) logo, borrowing the typeface and colour from the non-scottish NDWA website. Hopefully, you will agree that the Scottish logo is more interesting while remaining true to its roots.

It is reliable

As above, you can often be let down by staff, vehicles, and equipment when trying to run your business.  A properly hosted website, on the other hand, should enjoy 99.9% uptime and is constantly available 24/7/365 all around the world to represent your business.

It is consistent

All salespeople have good and bad days; it is only human.  Conversely, a website is ultra-consistent and can be tweaked and adjusted until it achieves the highest possible conversion of visits to sales or enquiries.  Tools such as Google Analytics allow webmasters to monitor visitor behaviour in great detail to determine how they enter the site and – crucially – how and when they leave.  Small adjustments may be all that is required to cajole a higher proportion of visitors into taking the positive action you desire.

It doesn’t ask for a raise

Motoring and staffing costs are nearly always on the rise and cut into the profit margins of all businesses.  Website costs remain relatively static over time, and, with more and more demand increasing the competition, we have seen a significant reduction in hosting and domain registration costs in recent years.  Moreover, powerful new software that streamlines the web building process allows web developers to work more efficiently and charge less.

It is automated

Through your website, you can automate entire tasks or processes that previously would have been undertaken manually.  Email auto-responders can deal with basic enquiries and keep customers fully informed at every stage of a process.  A good FAQ may well answer a question that otherwise would have been asked of a busy member of staff.  A website can handle an entire sales process leaving the business with little to do beyond popping a product in a box and sending it to the customer.  The website can handle everything – marketing, the sale, payment, shipping information, order tracking…the list goes on.

It punches well above its weight

A well-designed website with sound Search Engine Optimisation has the potential to out-compete the websites of far larger competitors.  The internet is the ultimate level playing field and there is no greater an opportunity for a company to appear larger than it actually is or to steamroll over the competition with a superior online presence.